In a world where travellers have micro-attention spans, it can be difficult to grab their attention for a nano-second, let alone get them to actually keep your destination or brand top-of-mind when it comes to booking a vacation!
A recent Nielsen study* shows that it takes ten social media touches to result in a behaviour change! That’s where I come in and put my marketing degree and business expertise to good use! I showcase your brand or destination to my large engaged audience in a variety of formats, in a strategic manner. It goes way beyond getting a “like” on Facebook or a nice photo comment. It’s about creating an impact and changing behaviour and getting an audience of adventure-seeking travellers excited about your brand or DMO (destination marketing organization) and compelling them to take action!
6 WAYS WE CAN WORK TOGETHER
If you’re a DMO, tour operator, hotel, or have a travel-related product or service, here are six potential ways we can work together and where you will benefit from my expertise and engaged audience. You can also check out the FAQs about working together.
1) SOCIAL MEDIA/BLOGGING CAMPAIGNS
I provide customized social media/blogging campaigns designed to reach your specific goals. Whether that be creating awareness, increasing your visitor’s length of stay, introducing your new app to the world with a big bang, or increasing your brand’s influence!
If you’re a DMO located in Europe wanting to reach an audience of outdoor and adventure travellers, contact me for further information about a unique campaign that’s launching soon. It will provide you with a TON of exposure to both an American and a European audience.
From my experience of working with 100+ DMOs, I’ve discovered what works and just as importantly, what doesn’t. Content that works for one type of campaign, may be ineffective for another campaign with different goals.
In the past I’ve worked with DMOs such as: Germany, Visit Finland, Visit Greece, Bucharest (Romania), Poznan (Poland), Mayenne (France), Turin (Italy) Catalonia, Oosten (Netherland), Bavaria, Rhone-Alps (France), Mostviertel (Austria), Umbria, Denmark, Amsterdam, Rotterdam, Luxembourg, Banff, Calgary (Canada), South African, Namibia, Swaziland, and Northern Territory in Australia, to name just a few.
I’ve also worked with private travel companies and hotels including: Cinnamon Hotels, Ayu in the Wild, Leopard Trails, Hedonistic Hiking, Yomads, HipTrip Film Festival (Romania) AQUA DOME Wellness Hotel, Travel Charme Hotels, HouseTrip, Go With Oh, Wimdu, GoArctic!, Heritage Tours and Safaris, Alpenresort, Amahora Tours and Vueling Airlines. I also work with travel and adventure brands like Trover, PowerPere, and Salomon Outdoor.
I currently work with mainsteam media as well including BBC Travel as their #BBCLocalite for Munich, and as a social media influencer for BBC Earth!
Here is some feedback from Twitter to demonstrate the type of interactions I have with my audience: