Kermit the Frog once said, it’s not easy being green. While I can’t speak for frogs, I do concur that many ecotourists feel the same. Fortunately Rock Farm Slane, located in the historic Boyne Valley makes being green not only easy, but also fun!
Greenwashing, is a practice when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact, according to the Greenwashing Index. It abounds in the tourism industry, especially in the hospitality industry. We’ve all seen the signs in hotel rooms about reusing our towels – which I’m all in favour for, but when that’s all a hotel is doing and then pretends it’s green, it’s a bit of a stretch.